How Chelsea Parke Built a Sweatshirt Brand Organically
Here's something odd about Chelsea Parke's story. She never started with a sweatshirt. She started with old jeans. A few years later, students in different states wear her name across their chests, and fans wait in long lines for it. Funny how that works out. I read through interviews, college newspapers, and press pieces to piece together how it all happened, and what follows is what I found....
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